About this site

Welcome to Optimal! My name is Carlos Lenis, and I created this blog to document and share my journey in building a business from the ground up. Whether you’re an aspiring entrepreneur or simply curious about the world of business, my goal is to provide you with valuable insights, lessons, and strategies along the way.

At Optimal, my team and I are currently working on launching our first venture. This blog serves as a space where I break down our process—everything from product research and branding to marketing and operational analytics.

Through Optimal, I aim to make complex topics more approachable while maintaining a data-driven and strategic mindset. If you're looking for practical business insights and real-world experiences, you're in the right place!

Thanks for being here—let’s build something great together!